Gas Perks

Martin Eagle offers incentives to build and maintain client relationships which keep your customers returning to save money on their purchases.

Contact Martin Eagle to learn how you can establish the best business practices to meet your customers' needs and keep them returning for added savings on fuel, services, supplies, and more. Marketing strategy to benefit your business!

 


Martin Eagle offers tank monitoring solutions with technology that assesses your product inventory, delivery and sales data. This technology and data allows Martin Eagle to quantify and consistently reduce your distribution expenses and environmental risks, while substantially improving your inventory management system.

Our systems allow us to monitor fuel usage and sales trends. This allows Martin Eagle to most accurately analyze all of the data to Optimize and Maximize your Customized solution.
We can also use wireless technology to push data from Automatic Tank Gauges so that our transportation managers will have up to date data.

inventory management
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Quick Track Fleet Cards
 

Retail Margin Enhancement/Protection Program

Retail Margin Enhancement
Generally, during periods of increasing prices, margins decline – and during periods of declining prices, margins increase. It is not the absolute price level, but rapid moves in the market that cause this change in margin. So far in 2008, market volatility has been extreme and it is forecasted to continue well into the spring and summer. The Retail Margin Enhancement/Protection  Program is a structured transaction where the decision on when and how to both enter and exit the transactions have been determined in advance. The number of gallons to be hedged is based off a customer's monthly anticipated retail sales. The Retail Margin Enhancement/Protection program is the purchase of a NYMEX, over the counter "cap" (call option) at a strike price that requires approximately 3 cents in premium. As the market goes higher, the cap will gain in value, at a rate slower than the market is going up to hedge shrinking retail street margins. As wholesale prices decrease, retailers back into wider street margins while their capped hedge decreases in value (with the risk only being the initial premium cost). The maximum this trade can lose is only the 3 cent premium paid for the transaction (which is required up-front). Trades will be placed at the beginning of each month for all participating customers based on the gallons each customer has assigned to the program.

Gas Perks - Inventory Management Solutions - Retail Margin Enhancement - Quick Track Fleet Cards
 
 
Programs